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Business On The Go: Search Engine Marketing

Date: 18th November 2020
Location: Online
Time: 10:00am - 1:00pm
Theme: Business Strategy, Start a business

Sorry this event has already taken place - please see our forthcoming events list

Business on the Go is a new programme that’s been created to help businesses to successfully launch and grow an online business. Whether you’re still deciding how to make your online business idea a reality, or want to grow your business by adding e-commerce to your offer, Business on the Go will guide you to the next level.

 

If you’re yet to launch your business, or are still in the early years of trading, this programme will take you through an interactive “How-To” syllabus. Offering practical advice and business fundamentals, we’ll ensure you consider the technical aspects needed to successfully launch and grow an online business.

 

Objectives

  • Attract pre-start and early stage businesses who need e-commerce to be part of their business model to register for the programme
  • Position the programme as the best way to learn how to run your business from your mobile phone

 

Key audiences

  • Pre-start: people looking to launch an online business but don’t know how
  • Early stage: Those who have started trading but need further support and guidance

The programme will be delivered by webinar and will be supported with electronic resources, so can be accessed at home or in the office – whatever works best for you.

 

Workshop 1: Log on to Launch (3hrs): 21.10.20 (10:00-13:00)

Company structure

Setting up a website

Costing and finance

How to buy and sell overseas

 

Workshop 2: The Apps to stop Mishaps (3hrs): 04.11.20 (10:00-13:00)

The best apps to save time and work more efficiently

Social media and marketing

Time management tools

 

Workshop 3: Safety Net (3hrs): 11.11.20 (10:00-13:00)

Cyber Security - Staying safe on-line

GDPR legal requirements

Regulations

 

Workshop 4: Search Engine Marketing (3hrs): 18.11.20 (10:00-13:00)

The Basics – an introduction to SEO

How to engage across all digital marketing channels

Paid search (Pay per click)

Analytics

 

Fireside Chats: Meet the Founders (2 hrs) 03.12.20 (11:00-13:00)

Hear from other founders, understand their journey and ask questions about what they’ve learned

Where is it?

This Webinar will be held online

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