Digital Springboard - How To Utilise Digital Technology To Innovate - June
Date: 17th - 25th June 2020
Location: The Workplace, 4th Floor, Churchgate House, 56 Oxford St, Manchester M1 6EU
Time:
9:00am -
4:00pm
Theme:
Digital & Technology
Sorry this event has already taken place - please see our forthcoming events list
The workshop is aimed at Micro SME Businesses 2-10 Employees.
Join us during Digital Leaders Week #DLWeek for a fully interactive workshop for SME businesses no matter where you are with your digital strategy and online presence. You may not have a website or you may be looking to enhance particular areas and gain more insights into your digital technology. This workshop aims to improve your knowledge in utilising innovative Digital technology to unlock new and better products and services, making it difficult for your competitors to match.
We aim to provide you with the tools and knowledge of how to manage your business in the digital world which best suits your industry and personal plan using best practice foundations and enhance your business with tips and tricks many of which are free to implement.
This two-day cohort will cover:
Day 1 - 17th June
Digital Innovation Strategy
- Brand & Branding
- Identifying your customer
- Online platforms & purpose
Digital Presence Reviews
- B2B & B2C messaging
- User journey review
- Key factors for your website and best practice
- Speed tests
- Tracking tools, insights and analysis
- E-commerce and conversion tips
CRM - Customer Relationship Management
- What is CRM
- The importance of CRM
- Segmentation
- B2B and B2C
- CRM software
Cloud Technology
- Innovative Business Cloud technology
- Intellectual property
- Software Solutions
Social Media
- Social media platforms to suit your business
- Social media organic promotion
Day 2 - 25th June
SEO - Search Engine Optimisation
- What is SEO and the importance
- Best practise and tips
- Goals, bounce rates and tools
Content Marketing
- What is content marketing and the importance
- Tips, tricks and tools
Email Marketing
- GDPR
- Tips, tricks and tools
PPC - Pay Per Click
- What is PPC and platforms
- Keyword planners
- Targeting and optimisation
Cyber Security
- Learn about Cyber Security accreditations and key resources
Mobile Apps
- Learn about the different formats of Mobile Applications for Business
Summary and Certification
- Review
- Certification
This is a practical workshop so a laptop is essential