LinkedIn for Business

In this workshop we will go through the setting-up and preparation of LinkedIn marketing initiatives and will help you to develop the skills needed to implement the full range of LinkedIn Tools, and allow you to build and sustain relationships with customers.

We will cover setting goals and priorities for LinkedIn campaigns and explore a range of core features within LinkedIn including; LinkedIn Set-up & Profile, LinkedIn Groups, LinkedIn InMail, LinkedIn Company Page and LinkedIn Recruitment, using practical examples and illustrations throughout.

The day will be split into 2 parts. Part 1 will enable you to develop the knowledge and skills to effectively engage people, drive brand awareness and drive more leads or traffic to your website. This will be done through learning about LinkedIn Content Marketing and creating tactical plans for your businesses.

Part 2 will develop the skills needed to implement the full range of LinkedIn Tools and allow you to build and sustain relationships with customers. It will build upon Part 1 and cover the challenges of implementing an effective LinkedIn strategy for businesses, especially using paid advertising. We will cover how to use advanced LinkedIn features such as Insights and Analytics. Finally, you will learn how to measure, and optimize your LinkedIn campaigns and become familiar with relevant laws in this area.

Topic areas covered include:

LinkedIn Goals and Priorities

LinkedIn Groups 

LinkedIn Features 

LinkedIn Business Page Setup 

LinkedIn Insights

Blogging

Planning and Scheduling Tools 

Laws & Guidelines

LinkedIn Setup & Profile

LinkedIn Analytics

LinkedIn Company Page

LinkedIn Features 

Content Planning

Social Listening

Scheduling Tools

Where is it?