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Northern Powerhouse European Union

Google Ads and PPC Masterclass

Date: 13th May 2020
Location: Lloyds Bank, Market St, Manchester
Time: 9:00am - 4:30pm
Theme: Digital & Technology

With around 2.3 million searches per second, Google is without a doubt a fundamental element in ensuring your online presence is relevant, reaching your target audience and your business is ahead of your competitors.


From exposing some of the myths and jargon around AdWords which can help to avoid costly mistakes to understanding the key elements to drive traffic to your site, the session will give you the tools and knowledge to make the most of Google Adwords and ultimately give your business a boost.


You will have look at how to create a Google Ads campaign, giving you the tools needed to maximise your return on investment, whether this is managed in house or outsourced.

Not only will you gain an understanding of the data provided by Google but, you will understand how to use the data to improve your customers’ user experience, plus your website’s performance in terms of conversions and lead generation.

Learn what works, what doesn’t and how you can improve your website to become a well-oiled lead generation machine.

 

image of someone looking at google adwords

 

Benefits of attending:

Upon completion of this course, you will have an understanding of:

  • Setting up Marketing Strategy and Business Goals
  • How to get traffic to your website
  • Defining the Target audience
  • Jargon Explained
  • Creating successful AdWords campaigns
  • Keyword Selection and Match Types
  • Successful ad copy creation
  • How to choose a suitable landing page for your ads
  • Ad extensions
  • Quality Score
  • Basic account optimisation techniques

 

This is a practical workshop and delegates will need to bring a laptop.

 

 

 

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