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Northern Powerhouse European Union

Digital Springboard - How To Utilise Digital Technology To Innovate (1)

Date: 22nd - 23rd April 2020
Location: The Workplace, 4th Floor, Churchgate House, 56 Oxford St, Manchester M1 6EU
Time: 9:30am - 4:30pm
Theme: Digital & Technology

The workshop is aimed at Micro SME Businesses 2-10 Employees.

A fully interactive workshop for SME businesses no matter where you are with your digital strategy and online presence. You may not have a website or you may be looking to enhance particular areas and gain more insights into your digital technology. This workshop aims to improve your knowledge in utilising innovative Digital technology to unlock new and better products and services, making it difficult for your competitors to match. 

We aim to provide you with the tools and knowledge of how to manage your business in the digital world which best suits your industry and personal plan using best practice foundations and enhance your business with tips and tricks many of which are free to implement. 

This two-day cohort will cover:

Day 1

 

Digital Innovation Strategy

  • Brand & Branding
  • Identifying your customer
  • Online platforms & purpose

Digital Presence Reviews

  • B2B & B2C messaging
  • User journey review
  • Key factors for your website and best practice
  • Speed tests
  • Tracking tools, insights and analysis
  • E-commerce and conversion tips

CRM - Customer Relationship Management

  • What is CRM
  • The importance of CRM
  • Segmentation
  • B2B and B2C
  • CRM software

Cloud Technology

  • Innovative Business Cloud technology
  • Intellectual property
  • Software Solutions

Social Media

  • Social media platforms to suit your business
  • Social media organic promotion

 

Day 2

 

SEO - Search Engine Optimisation

  • What is SEO and the importance
  • Best practise and tips
  • Goals, bounce rates and tools

Content Marketing

  • What is content marketing and the importance
  • Tips, tricks and tools

Email Marketing

  • GDPR
  • Tips, tricks and tools

PPC - Pay Per Click

  • What is PPC and platforms
  • Keyword planners
  • Targeting and optimisation

Cyber Security

  • Learn about Cyber Security accreditations and key resources

Mobile Apps

  • Learn about the different formats of Mobile Applications for Business

Summary and Certification

  • Review
  • Certification

This is a practical workshop so a laptop is essential

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