Date: 22nd January 2020
Location: Workplace, Churchgate House, 56 Oxford Street, Manchester, M1 6EU
Time: 8:00am - 2:30pm
This masterclass promises to be a participative and provocative session working with Giraffe Innovation* who will be drawing on their innovation and commercialisation expertise with key objectives in mind:
- Understand how to define your target customer groups
- Develop your USP and value proposition.
- Write a compelling elevator pitch
- Identify your routes to market using alternative business models.
These techniques will help your business maximise its brand value and bring new products and services to market faster.
Why does my business need to be innovative? Put simply, it’s more likely to grow. The Greater Manchester Business Survey 2017 found that 44% of innovative small and medium enterprises (SMEs) reported turnover growth in the last year against 31% of non-innovative firms.
Delivered in full-day sessions by industry experts, our masterclass series provides you with the necessary tools to grow your business and unlock new and better products and services, making it difficult for your competitors to match.
Places are limited and priority will be given to those businesses eligible for European Regional Development Fund support.
*Giraffe Innovation work with large businesses, including GlaxoSmithKline, DELL, Marks & Spencer, Waitrose, BT, Unilever, the United Nations Population Fund and many smaller companies like you.