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Social Media- You’ve got a Social Media account… what next?

Date: 27th November 2019
Location: Central Manchester
Time: 10:00am - 4:00pm
Theme: People, Skills & Talent, Business Strategy

The purpose of this Workshop is not to persuade you to use social media, or use more of it - the aim is to provide you with the information and latest evidence to allow you to decide whether social media is right for your business, and if so which platforms are best suited for your customers.

The Workshop provides the latest facts, figures and research on Social Media and how you can use it to benefit your business and make it part of your strategic approach to business growth, rather than just something you have to do. We’ll also show you how to understand the unwritten rules of social networking and use it to create powerful connections with your customers and partners. 

Session

Content

Outcome

Focus for the Day

Round table, brief introductions to capture participant’s expectations and wishes for the day.

Flexible, applicable content

Start with Why

All of our sessions begin with strategy – it is really important that businesses start with what they wish to achieve and why.

Businesses are provided with a facilitated conversation to support them to create a strategic hypothesis for the topic and to indicate key decisions and actions which they need to take.

Interactive Activity

Short group activity to explore core issues

Understand how to create influence and impact, without breaking “the rules”.

Short Break

 

 

Key Concepts

(may vary on day based on needs in the room)

The different Social Media platforms:

• Which platform is right for your business/Who is your audience

• Platform cheat sheets

• Social Media strategy

• Value Proposition and the importance of niche.

Introduce key concepts and ensure businesses understand how to implement them, and where to find additional support and resources.

Interactive Activity

Understanding your customer- Customer profile sheets, and discussion about appropriate content, platform and approach.

 

Explore the principles of how to create a strategy and content for a specific product.

 

 

Eligibility

  • Based in Greater Manchester
  • SME – Small Medium Enterprise i.e. less than 250 employees (Full Time Equivalent)
  • Annual turnover less than 50 Million Euro or Balance sheet less than 43 Million Euro

Partners

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