Date: 4th July 2019
Location: Everglades Park Hotel, Derby Road, Widnes WA8 3UJ
Time: 8:00am - 11:00am
Theme: Open new markets & Export, Operational efficiency
Do you want to drive up the value chain and position your manufacturing business at the forefront of your industry?
Manufacturing leaders and managers are invited to attend our upcoming workshop which will lay the foundations of identifying new markets and new routes to market. Detecting new market opportunities is critical to maintaining and enhancing a business’ competitive edge and securing its future growth.
By the end of the workshop you will understand:
- How to identify new markets
- How to evaluate new opportunities and prioritise new markets
- How to enter new markets considering operational factors (Strategic fit, Resource allocation, IP protection etc.)
- How to internationalise your website to cater to global audiences
Who should attend?
- Manufacturing and engineering business owners or leaders looking to develop new markets or improve customer service
- Manufacturing and engineering sales and marketing managers
Our workshops are part-funded by European Regional Development Funds.
Our workshops are delivered free of charge to participants; however, as they are fully-funded, they are classed as state aid to participating businesses and are subject to state aid rules and the associated eligibility criteria.
- Location: North West manufacturing clients
- SME: Small or medium enterprise i.e. less than 250 (Full Time Equivalent) employees and annual turnover less than 50 Million Euro OR Balance Sheet less than 43 million Euro
- Sector Restrictions may also apply
Identifying and developing new markets
- A manufacturing case study of growth achieved through new market entry
- Why new markets? Benefits to your existing business
- Identify where new opportunities may exist for you
- Find and evaluate new opportunities
- Decide which market you should focus on
- Operational factors
- Group activity – where are the opportunities for your business?
- Practical sources of help
The A to Z of Website Internationalisation
- Internationalising your website – an overview
- Technical considerations – domain choice, geo/language targeting
- Myths about international SEO
- Initial and ongoing tasks to improve your search visibility abroad
Tim Iles, MD & Principal Coach, T.I Management
Following a successful career at board level in International Manufacturing and Sourcing, Tim established TIML in 2004 and has personally supported the growth of over 200 small and medium sized businesses. Tim has played key role in the delivery of SME support initiatives, as a Programme Tutor on Goldman Sachs 10,000 Small Business programme, Manchester Metropolitan University’s Knowledge Action programme and a Growth Accelerator Coach and Manufacturing Growth Advisor under BIS’s Business Growth Service.
Rick Lees, Managing Director, The Artlab
Rick Lees has worked in the field of digital marketing for 15 years, and been MD of The Artlab for almost a decade. Already well-known for delivering excellent results for manufacturers, The Artlab has a growing reputation in the complex area of international digital marketing, boasting a team highly experienced in this increasingly important area.
|08:00||Registration, networking and breakfast|
|08:30||Welcome and housekeeping - Halton Chamber of Commerce|
|08:40||Introduction to the Manufacturing Growth Fund - Phil Anders, Manufacturing Advisor|
|08:50||Identifying and developing new markets - Tim Iles, Director, T.I Management Ltd|
|09:35||Q&A with refreshments|
|09:50||The A to Z of Website Internationalisation - Rick Lees, Managing Director, The Artlab|
|10:10||1-2-1 Advisor Clinic and Networking|