Meet The Buyer: Innovation with J. Murphy & Sons

The Manufacturing Growth Fund in partnership with the BASE are organising a Meet the Buyer event for Manufacturing and Engineering SMEs as well as Digital / Tech SMEs to engage with J. Murphy & Sons Limited, a leading global, multi-disciplined engineering and construction company.

Operating in the United Kingdom, Ireland and Canada, Murphy provides better engineered solutions to infrastructure sectors including transportation; water; power; natural resources; and construction & property.

The business is looking at identifying areas of innovation which could benefit the civil engineering / construction sector. They are putting together a list of areas of innovation which they consider as a priority, which will be disseminated at the event.

The company will then want to engage with Innovative SMEs to identify potential products / technologies which could help them to achieve these innovation priorities.

J Murphy & Sons is also part of an industry forum: Infrastructure Industry Innovation Platform (i3P), which is an independent innovation community governed by representatives from its member organisations. There is potential for further opportunity via this group.

Presentations

The event will also feature the following sessions:

Identifying market opportunities

What's covered?

1. Understanding your existing and potential market first
2. Understanding and identifying new markets
3. Defining/selecting/prioritising/ the new markets
4. Entering the new market

The A to Z of Website Internationalisation

What's covered?

1. Internationalising your website – an overview
2. Technical considerations – domain choice, geo/language targeting
3. Myths about international SEO
4. Initial and ongoing tasks to improve your search visibility abroad
5. Internationalisation of social media – language and cultural sensitivity

Speakers

David Antrobus, Chairman, David Antrobus Marketing Ltd

David Antrobus enjoys almost 40 years’ experience in Strategic Marketing and Corporate Presentation.

David has successfully consulted for some of the Great British and Global Institutions (ICI, British Airways, The Co-op, Ferranti, NWW, Toyota Motors, Magnesium Elektron, British Aerospace, Thermo Electron Corporation, The NHS, Bentley Motors)

Latterly, David has also worked extensively with SME enterprises, advising and guiding businesses to be much more focused and successful via creating and implementing positive Marketing Strategies.

Rick Lees, Managing Director, The Artlab

Rick Lees has worked in the field of digital marketing for 15 years, and been MD of The Artlab for almost a decade.

Already well-known for delivering excellent results for manufacturers, The Artlab has a growing reputation in the complex area of international digital marketing, boasting a team highly experienced in this increasingly important area.

 

Please note:

Our workshops are part-funded by European Regional Development Funds.

Our workshops are delivered free of charge to participants; however, as they are fully-funded, they are classed as state aid to participating businesses and are subject to state aid rules and the associated eligibility criteria.

Eligibility Criteria:

• Location: Clients based in the North West
• SME: Small or medium enterprise i.e. less than 250 (Full Time Equivalent) employees and annual turnover less than 50 Million Euro OR Balance Sheet less than 43 million Euro 
• Sector Restrictions may also apply

Where is it?