Social Media- You’ve got a Social Media account… what next?

The purpose of this Workshop is not to persuade you to use social media, or use more of it - the aim is to provide you with the information and latest evidence to allow you to decide whether social media is right for your business, and if so which platforms are best suited for your customers.

The Workshop provides the latest facts, figures and research on Social Media and how you can use it to benefit your business and make it part of your strategic approach to business growth, rather than just something you have to do. We’ll also show you how to understand the unwritten rules of social networking and use it to create powerful connections with your customers and partners. 

Session	Content	Outcome
Focus for the Day	Round table, brief introductions to capture participant’s expectations and wishes for the day.	Flexible, applicable content
Start with Why	All of our sessions begin with strategy – it is really important that businesses start with what they wish to achieve and why.	Businesses are provided with a facilitated conversation to support them to create a strategic hypothesis for the topic and to indicate key decisions and actions which they need to take.
Interactive Activity	Short group activity to explore core issues	Understand how to create influence and impact, without breaking “the rules”.
Short Break
Key Concepts (may vary on day based on needs in the room)	The different Social Media platforms: • Which platform is right for your business/Who is your audience • Platform cheat sheets • Social Media strategy • Value Proposition and the importance of niche.	Introduce key concepts and ensure businesses understand how to implement them, and where to find additional support and resources.
Interactive Activity	Understanding your customer- Customer profile sheets, and discussion about appropriate content, platform and approach.	Explore the principles of how to create a strategy and content for a specific product.

Feedback from last Workshop:

If you are starting a business, even if you think you know everything then go, cos you don’t. Lots of useful ways to think & present stuff you’ve struggled with. Highly recommend

Loved today & learnt a lot from the session. The delivery of the programme was very friendly and not strained – very relaxed. The food and location was also top class 😊

Very clear, understandable – helpful, learnt a lot and will use ideas to create hopefully successful website 😊 Great time! Thank you

Great introduction into the world of Social Media. No rights or wrongs but lots of guidance about possible strategies depending on customer/end-user profiles. Certainly gives us some food for thought about our future Digital Marketing + Social Media campaigns

Interesting insight into Social Media & the different approaches that may be needed to efficiently target who you want to.

Good introduction to Social Media, Allan from Ruby Star delivered excellently very easy to understand and engage with.

Very informative, interesting

Eligibility

Our Workshops are part-funded by European Regional Development Funds.

Our workshops are delivered free of charge to participants; however, as they are fully-funded, they are classed as state aid to participating businesses and are subject to state aid rules and the associated eligibility criteria:

Greater Manchester Clients Only

SME: Small or medium enterprise i.e. less than 250 (Full Time Equivalent) employees

Annual Turnover less than 50 Million Euro OR Balance Sheet less than 43 million Euro

Where is it?