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Digital Marketing Fundamentals

Date: 6th - 13th March 2019
Location: The Edge, Riveredge, Wigan WN3 5AB
Time: 9:30am - 4:30pm
Theme: Digital & Technology, Innovation, People, Skills & Talent

Sorry this event has already taken place - please see our forthcoming events list

Digital Marketing Fundamentals

This is a two-day session taking place on Wednesday 6th March and Wednesday 13th March.

This digital workshop is a two-day course designed to deliver a deep dive into all the core elements that a business needs to truly take advantage of the abundance of opportunity available through digital and provides a blueprint of the strategy and structure required to compete in the digital world.

The session will cover:

  • Digital Strategy – developing structure and creating an integrated online strategy
  • Websites and wordpress – creating and launching a website
  • Search Engine Optimisation – how to improve search engine ranking and compete online
  • Social Media Strategy – how to leverage social for more reach and awareness. Creating a strategic content plan and leveraging paid advertising
  • Content Strategy – developing a robust content strategy to deliver value to your audience
  • Blogging – demystifying blogging for business and how to leverage a blog as key component to improving search engine and social media growth
  • Email Marketing – how to approach email marketing in 2019
  • GDPR – basic principles and considerations for GDPR
  • Software and Systems – improving efficiency, productivity and scalability


Where is it?

The Edge, Riveredge, Wigan WN3 5AB

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