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Market Research – When to use it, why you might not need it, how to avoid paying for it and what to do instead!

Date: 1st October 2018
Location: Central Manchester
Time: 10:00am - 4:00pm
Theme: Business Strategy, Start a business

Sorry this event has already taken place - please see our forthcoming events list


  • Based in Greater Manchester
  • SME – Small Medium Enterprise i.e. less than 250 employees (Full Time Equivalent)
  • Annual turnover less than 50 Million Euro or Balance sheet less than 43 Million Euro

This is a highly interactive session which includes evidence-informed facilitation exercises. We’ll look at what the evidence says about market research and look at effective ways to test, launch and grow new products and services.
This session will cover the basics of how market research has traditionally been done, introduce you to evidence about why this approach may no longer be the most appropriate way forward for some businesses and introduce you to an alternative approach to collecting information about current and target customers.

This Workshop looks at Market Research. The sessions will introduce you to the basic concepts of Market Research and where and when to use it. We’ll talk about how Market Research can contribute to the growth and resilience of your business. We’ll also show you how to do your own Market Research for free or at a low cost.

You’ll leave the day with an outline of your Market Research plan and key actions to get you started.

All participants will receive a workbook with notes, examples, exercises and resources to allow them to continue to develop their learning after the session. 

Kate Carney from Ruby Star Associates will lead you through the Workshop, introducing you to the latest evidence about what really works for businesses and drawing on experience from the thousands of small businesses that the multi-award winning team at Ruby Star Associates have supported to grow and thrive. 



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