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Market Research - How, Where & When To Use It

Date: 4th September 2018
Location: Central Manchester
Time: 10:00am - 4:00pm
Theme: Business Strategy

Standard Eligibility for all Businesses:

·       Based in Greater Manchester

·       Business 2 business - Business 2 consumer businesses are ineligible due to ERDF guidelines

·       SME - Small or medium enterprise i.e.: less than 249 employees

·       Annual Turnover less than 50 Million Euro, Balance Sheet less than 43 million Euro

Market Research - Day 1

This masterclass looks at market research. The sessions will introduce you to the basic concepts of market research and where and when to use it. We’ll talk about how market research can contribute to the growth and resilience of your business. We’ll also show you how to do your own market research for free or at a low cost.

You’ll leave the day with an outline of your market research plan and key actions to get you started.

30 Minute 1:1 session with Kate the next day will be booked on Day 1

This is a highly interactive session which includes evidence-informed facilitation exercises. There is an outline agenda but this will be shaped and varied based on the needs of the businesses at the session. It is useful if you come to the session with a clear idea of what you need to get out of it for your business, so we can adapt the session accordingly.

All participants will receive a workbook with notes, examples, exercises and resources to allow them to continue to develop their learning after the session. 

Kate Carney from Ruby Star Associates will lead you through the masterclass, introducing you to the latest evidence about what really works for businesses and drawing on experience from the thousands of small businesses that the multi-award winning team at Ruby Star Associates have supported to grow and thrive.

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