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CREATING LEADERS IN INNOVATION MASTERCLASS: Generating, Evaluating & Commercialising Ideas

Date: 18th July 2018
Location: The Workplace, Central Manchester
Time: 8:00am - 2:30pm
Theme: Business Strategy, Innovation

We're delighted to invite you to this masterclass which promises to be a participative and provocative session working with Giraffe Innovation* who will be drawing on their unique innovation and creativity techniques with two key objectives in mind:

  • To foster creative thinking to innovate new product and service ideas more effectively; and
  • To inspire and engage, and cultivate creativity and innovation in your company to drive business growth.

These techniques will help your business generate new ideas and think differently. Because we know there's a tendency to stick to the same old solutions that you know - for the obvious reason it's hard to stick to what you don’t know!

Creativity is not the preserve of a few chosen artists or designers, but a fundamental skill that can be nurtured and developed by all of us; creativity is the essential engine for innovation. 

If you're looking to inject energy into your business, generate novel solutions to current problems or to learn new techniques to help you and your team be more creative - this is the masterclass for you!

Delivered in half-day sessions by industry experts, our masterclass series provides you with the necessary tools to grow your business and unlock new and better products and services, making it difficult for your competitors to match. 

Look out for more in the series during 2018, covering subjects such as:

  • How to use innovation to beat the competition
  • Identifying and maximising your Intellectual Property 
  • How to gain more through tax incentives
  • Supercharging your products and services


Places are limited and priority will be given to those businesses eligible for European Regional Development Fund support.


*Giraffe Innovation work with large businesses, including GlaxoSmithKline, DELL, Marks & Spencer, Waitrose, BT, Unilever, the United Nations Population Fund and many smaller companies like you.


08:00 Arrival and Registration
08:30 Introductions: Thinking outside the box
09:00 What is creativity and why it matters in business?
09:45 Creative Typology – What type of creative person are you?
10:30 Coffee Break
10:45 Creating innovative concepts using Giraffe’s Innovation Dice™
12:30 Lunch
13:00 Concept review and feedback - Putting innovation into action for your business
14:30 Feedback and Event Close

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