Retail Programme

Our new specialist retail programme will show you how to grow your business-to-consumer business by:

• Understanding the latest research and trends in how customers behave now, and learning how to make the most of this to retain and delight customers both here and overseas
• Exploring how to make the use of digital tools and marketing techniques to acquire profitable customers
• Using retail specific approaches like pop-up shops, EPOS, stock control and flash sales
• Building strong relationships with partners, staff and communities to position your business for growth
• Developing robust growth strategies and monitoring approaches to increase your turnover and margins.
• Introducing the E-Exporting support programme from the DIT. Offering an overview of how to begin selling products online through multiple channels. Including best methods to internationalise your website, identifying global emarketplaces for your products, and managing logistics and fulfilment.
• Demonstrating best practice for protecting your brand online, aspects of digital marketing and driving traffic to your website, as well as how to form a structured pre-flight checklist

This course has been developed by a team of retail and business-to-consumer specialists who between them have:

•Worked as consultants supporting growth at brands including: Virgin, Sainsbury’s, WH Smith and Volkswagen

•Launched and grown their own multi-million-pound retail business in two years, starting on a market-stall

•Worked for major retail brands including Tesco, BT, O2 and Skipton Building Society

•Managed successful restaurants and retail brands

•Supported hundreds of small business-to-consumer businesses to grow, thrive and survive.

•Specialist in selling overseas/e-commerce skills

Please note that this is a Programme of Events and full commitment to both sessions is required. There is no charge for this programme.

 This programme is made up of two full-day sessions covering:

Customer Service, Digital Marketing, Social Media, Selling Overseas/E-Commerce techniques

Growth Strategies, Pitching & modern conventional Marketing, Partners & Supply Chain