Date: 17th May 2018
Location: The Sharp Project, Thorp Road, Manchester, M40 5BJ
Time: 8:00am - 2:30pm
Theme: Innovation, Business Strategy
Sorry this event has already taken place - please see our forthcoming events list
PLEASE BE AWARE, THIS EVENT HAS NOW BEEN CANCELLED. IF YOU WOULD LIKE INFORMATION ON ANY SIMILAR EVENTS, EMAIL Catherine.Agbaje@growthco.uk.
This Leaders in Innovation masterclass promises to be a participative and provocative session working with Giraffe Innovation* who will be drawing on their customer and market insight techniques with two key objectives in mind:
- To identify and analyse customer needs in order to develop business strategies and new product and service ideas;
- To validate ideas and business models that will lead to better chances of success in the market.
What you will learn:
- Techniques will help your business get closer to the customer and generate insights that can lead to new ideas and new market opportunities. This will help improve the relevance of your product or service to your customers. Do you really understand your customers? How can you get closer to your customer, understand their drivers which will enable you to develop new ideas?
Exclusive to 18 delegates
Delivered by industry experts, our masterclass series provides you with the necessary tools to grow your business and unlock new and better products and services, making it difficult for your competitors to match.
Places are limited and priority will be given to those businesses eligible for European Regional Development Fund support.
*Giraffe Innovation work with large businesses, including GlaxoSmithKline, DELL, Marks & Spencer, Waitrose, BT, Unilever, the United Nations Population Fund and many smaller companies like you.
|08:00||Arrival and Registration|
|08:30||Introductions: Who are our customers?|
|09:00||Introduction to market analysis and user centred design process and methods|
|10:45||Practical methods to discover and visualise user insights|
|12:30||Networking & Lunch|
|13:00||Evaluating products and service – what ‘excites’ your customers?|
|13:30||Summary and Review|