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Digital Marketing – What is it, why use it and how to do it?

Date: 18th April 2018
Location: Central Manchester
Time: 10:00am - 4:00pm
Theme: Digital & Technology

Sorry this event has already taken place - please see our forthcoming events list

Standard Eligibility for all Businesses:

·       Based in Greater Manchester

·       Business 2 business - Business 2 consumer businesses are ineligible due to ERDF guidelines

·       SME - Small or medium enterprise i.e.: less than 249 employees

·       Annual Turnover less than 50 Million Euro, Balance Sheet less than 43 million Euro

Digital Marketing

This Workshop focuses on Digital Marketing and how you can use it to grow your customer base and improve your profit. The sessions will introduce you to the basic concepts of Digital Marketing, show you how to get started and introduce you to tips and tricks to increase your impact.

You’ll leave the day with an outline of your Digital Marketing strategy and key actions to get you started.

We will look at questions such as - 
What forms of Digital Marketing exist? What are the latest Digital Marketing trends and how do these affect your business and customers? How can you get customers back to your site? How and when can you connect with your customers at every stage of their buying journey?

Kate Vincent

Kate is an expert in making sure that your content and marketing pack a real punch. Kate combines a background in television production, project management with commercial and entrepreneurial experience and has advised brands including: Sky One, Channel 4, Channel 5, BMW, Landrover, Oxfam, London Gatwick Airport and Skiddle. Whether your challenge is project-based, internal, digital, social or structural, Kate can bring experience, ideas and challenge to super-charge your team.

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