Sorry this event has already taken place - please see our forthcoming events list
This event has been postponed. If you would like to be kept up to date on future dates please email thalia.czarkowska@businessgrowthhub.com.
The aim of this masterclass is to help low carbon sector companies develop the tools to survive the ever-changing market conditions facing low carbon sector companies. These changes are driven by an uncertain policy landscape, technology developments, innovation and customers demands. While this change presents constant challenges to businesses, it also drives new business opportunities for those able and equipped to exploit the market gap.
This masterclass will help delegates to navigate these uncertainties and take full advantage of the opportunities that arise by providing: a horizon scan of market drivers and future trends; advice and guidance on how to assess new ideas and create an ideas pipeline; and an overview of a business tool that can create powerful business propositions.
Session 1 – Horizon scanning an overview of market drivers and future trends likely to affect the low carbon sector; assessing ideas, creating a pipeline
11:00
Refereshments
11:15
Session 2 –Introduction to CO*STAR to create exception business propositions.
12:30
Lunch
13:00
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Theme:
Business Strategy
Building a Resilient and Agile Business
The aim of this masterclass is to help low carbon sector companies build a resilient an agile business that can take full advantage of the fast paced development rate of the low carbon sector.
This masterclass is both an introduction to marketing, what messages resonate with key markets segments based on research the Business Growth Hub has undertaken on behalf of the low carbon sector, and a basic guide to developing a strategic plan to fit the specialised area each company works in.
Creating a High Profile for a Company in the Low Carbon Sector
The aim of this masterclass is to help delegates to understand how to plan your approach and tactics as part of the overall company sales and market plan with hints and tips about what works for markets key for the low carbon sector.
Building an Effective Sales Engine for Your Low Carbon Sector Business
This Masterclass will help you to understand the skills, aptitude and scale of the sales operation you need to build to grow your business, and will help you manage this activity as you build it.