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PR for SMEs

Date: 14th November 2017
Location: Stockport Business & Innovation Centre, Broadstone Road, Stockport, SK5 7DL
Time: 9:30am - 12:30pm
Theme: Business Strategy, Operational efficiency, Digital & Technology

Sorry this event has already taken place - please see our forthcoming events list

Is your business first class but the UK’s best kept secret?

If nobody knows you’re winning work, wowing customers and at the top of your game then you’re stunting the growth of your business.

Using the media to blow your own trumpet is a great way of landing new customers, raising your profile and showcasing your best work.

Putting your best foot forward with the media is easy when you know what print, radio and television journalists are looking for.

Businesses are full of good news stories – from expansion to job creation – providing you know how to tell your tale in a media-friendly way.

This workshop is fun and full of vital information you won’t find in any marketing book or PR website. It is a mixture of presentations, discussion and practical hands-on training.

It includes:

  • Top ten tips for press releases – how to write a winning press release every time
  • Insider secrets and dos and don’ts on dealing with journalists
  • What makes a story and how to spot them
  • A mock radio bulletin where your business stories make the headlines

Participants walk away with a simple toolkit of skills to get the best for their business out of the media.

Workshops run by experts

Mary Murtagh - Award-winning news reporter, video journalist, media trainer, copywriter and PR specialist

With 15 years’ experience of working in newsrooms across the UK and US she now runs her own successful business – Mary Murtagh Media – sharing her media insider knowledge with anyone who needs to put their best foot forward with the media.

Every year Mary helps thousands of SMEs, start ups and social enterprises to get millions of pounds worth of free publicity in print, radio and television coverage via freelance PR and her ‘How to do your own PR’ workshops.

She works for the Grosvenor Estate, as a freelance PR consultant, and spent three years as the in-house PR executive for The Chester Grosvenor.

She also works for private and public sector clients such as the Department of Health, Symphony Housing Group, Eastman Chemicals, UNICEF, Greater Manchester Fire and Rescue Service and Roberts Bakery as a copywriter and broadcast media interview and media awareness trainer.

She regularly deploys overseas to take part in two-week long MOD and NATO military exercises where she trains sailors, helicopter pilots and Admirals to handle difficult interviews dealing with fatal accidents, mistakes, complex political situations and justifying military action.

Back in the UK she takes part in emergency planning exercises covering natural disasters, nuclear submarine leaks and power station catastrophes producing social media updates, print and broadcast news items to simulate the media’s reaction. 

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