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The challenge for many companies in the low carbon sector is in being found, heard, valued, and understood; and making those essential sales. Putting in place a Strategic Marketing Plan is essential if the company is going to succeed. It is also important that this plan recognises both the potential of the market and the limited resources often available to early stage companies.
This masterclass is both an introduction to marketing, what messages resonate with key market segments based on research the Business Growth Hub has undertaken on behalf of the low carbon sector, and a basic guide to developing a strategic plan to fit the specialised area each company works in.
Session 1 – Introduction to marketing, what works well for companies in the low carbon sector and how to develop a pitch for a low carbon product or service which could be complex with several benefits for the customer.
11:00
Refreshments
11:15
Session 2 – Market and customer segmentation for key markets for the low carbon sector, developing a pitch and producing a strategic marketing plan.
12:30
Lunch
1:00
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Theme:
Business Strategy
Building a Resilient and Agile Business
The aim of this masterclass is to help low carbon sector companies build a resilient an agile business that can take full advantage of the fast paced development rate of the low carbon sector.
Creating a High Profile for a Company in the Low Carbon Sector
The aim of this masterclass is to help delegates to understand how to plan your approach and tactics as part of the overall company sales and market plan with hints and tips about what works for markets key for the low carbon sector.
Building an Effective Sales Engine for Your Low Carbon Sector Business
This Masterclass will help you to understand the skills, aptitude and scale of the sales operation you need to build to grow your business, and will help you manage this activity as you build it.
The aim of this masterclass is to help low carbon sector companies develop the tools to survive the every changing market conditions facing low carbon sector companies.