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Creating Breakthrough Products and Services

Date: 29th November 2017
Location: The Workplace, 4th Floor, Churchgate House, 56 Oxford Street, Manchester, M1 6EU
Time: 8:00am - 12:30pm
Theme: Innovation, Operational efficiency

Sorry this event has already taken place - please see our forthcoming events list

We're delighted to invite you to our next masterclass on Wednesday 29th November,  which promises to be a participative and provocative session working with Giraffe Innovation* who will be drawing on their experience in developing new products and services with three key objectives in mind:

  • To highlight how a structured development process can help your company minimise risk and maximise the potential for developing new products and services; 
  • Understand techniques that can facilitate the introduction of new products and services 
  • To develop strategies and models that will lead to better chances of success

The techniques used in this workshop will help you organise your business and its resources to ensure you develop competitive new products and services. If you're looking to inject energy into your business, generate novel solutions to current problems or to learn new techniques to help you and your team manage innovation - this is the masterclass for you!

Delivered in half-day sessions by industry experts, our masterclass series provides you with the necessary tools to grow your business and unlock new and better products and services, making it difficult for your competitors to match. 
Places are limited and priority will be given to those businesses eligible for European Regional Development Fund support.

*Giraffe Innovation work with large businesses, including GlaxoSmithKline, DELL, Marks & Spencer, Waitrose, BT, Unilever, the United Nations Population Fund and many smaller companies like you.


08:00 Arrival and registration
08:30 Introductions: What does an ‘Innovation Process’ look like in your company?
09:00 Introduction to different approaches to new product and service development. Practical design exercise
10:30 Coffee break and networking
10:45 Practical methods to design and visualise your innovation process. Innovation Profiling™
12:00 Evaluating products and service – How do you pick the winners?
12:30 Event close

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