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Customer and Market Insights

Date: 4th October 2017
Location: The Workplace, 4th Floor, Churchgate House, 56 Oxford Street, Manchester, M1 6EU
Time: 8:00am - 12:30pm
Theme: Innovation, Business Strategy

Sorry this event has already taken place - please see our forthcoming events list

We're delighted to invite you to our next masterclass on Wednesday 4th October which promises to be a participative and provocative session working with Giraffe Innovation* who will be drawing on their customer and market insight techniques with two key objectives in mind:

  • To identify and analyse customer needs in order to develop business strategies, and new product and service ideas;
  • To validate ideas and business models that will lead to better chances of success in the market.

These techniques will help your business get closer to the customer and generate insights that can lead to new ideas and new market opportunities. This will help improve the relevance of your product or service to your customers. Do you really understand your customers? How can you get closer to your customer, understand their drivers which will enable you to develop new ideas?

If you're looking to inject energy into your business, generate novel solutions to current problems or to learn new techniques to help you and your team get closer to your customers - this is the masterclass for you!

Delivered in half-day sessions by industry experts, our masterclass series provides you with the necessary tools to grow your business and unlock new and better products and services, making it difficult for your competitors to match.

Look out for more in the series during 2017, covering subjects such as:

  • How to use innovation to beat the competition
  • Identifying and maximising your Intellectual Property 
  • How to gain more through tax incentives
  • Supercharging your products and services

Places are limited and priority will be given to those businesses eligible for European Regional Development Fund support.

*Giraffe Innovation work with large businesses, including GlaxoSmithKline, DELL, Marks & Spencer, Waitrose, BT, Unilever, the United Nations Population Fund and many smaller companies like you.


08:00 Arrival and registration
08.30 Introductions: Who are our customers?
09:00 Introduction to market analysis and user centered design process and methods
10:30 Coffee break
10:45 Practical methods to discover and visualise user insights
12:00 Evaluating products and service – what ‘excites’ your customers?
12:30 Event close

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