Content Marketing - The essential fuel for your digital marketing strategy

Date: 3rd August 2017
Location: Workplace, 4th Floor, Churchgate House, 56 Oxford Street, Manchester, M1 6EU
Time: 9:00am - 4:30pm
Theme: Digital & Technology

The most successful brands have two things in common: great products and stories that capture attention.

At the heart of all marketing, storytelling sets a brand apart from its competition – a strong story is engaging and taps in to people’s emotions, which creates brand advocates and repeat sales.

As an entrepreneur, you may learn to build a website, but can you hold the attention of the people who visit your site – at least long enough to convince and convert with your copy? Knowing how to run a PPC campaign is a valuable skill yet without the ability to write persuasive ad copy backed by a compelling landing page, your efforts (and advertising budget) go to waste.  

People have a genuine desire to connect to what a brand stands for or where it has come from. Marketers who can paint the pictures and create personal relationships are well on the way to establishing a successful brand. This workshop arms entrepreneurs with a solid understanding of copywriting and content creation, enabling you to harness the true potential of digital marketing and begin to reach, warm, convince and convert a wider audience than ever before.

You will learn how great digital marketing is fuelled by high-quality, relevant and engaging content, and how you, too, can master the art of inspiring your audience with a simple approach to content creation and curation. Dynamic and hands-on, this course will help you learn how to

  • Harness the power of content to achieve their business goals
  • Build a content plan that complements and supports digital marketing activities  
  • Always have great content ideas close at hand  
  • Write compelling content that engages your target audience 
  • Find the time and resource to consistently create high-quality content 
  • Use a variety of digital tools to help develop quality content 
  • Distribute content effectively
  • Measure performance and optimise strategy using digital tools 

 

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