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How to Grow Your Business - Digital (Exclusive To Altrincham Bid Levy Payers)

Date: 14th June 2017
Location: Altrincham
Time: 8:00am - 11:00am
Theme: Business Strategy, Open new markets & Export, Start a business

Sorry this event has already taken place - please see our forthcoming events list



This is the third in a programme of 4 masterclasses that has been designed for Altrincham BID Levy paying Business to Business organisations.   Delivered with support from the Business Growth Hub the programme aims to give eligible business insight into the key areas of Strategy, Finance, Digital and Leadership.   

This session will focus on Digital activity and cover:

  •          An introduction to the digital revolution, the scale of the opportunity, the speed of change      and the risks?
  •          Why digital isn’t for everyone, and the importance of a strategic approach.
  •          Getting started and keeping going.
  •          When do you need additional support and where can you find it for free?
  •          The unwritten rules of the digital and social media spheres.
  •          Role models – who does this brilliantly? How to find and emulate great brands
  •          Introduction to different platforms and channels, how, when and why to use them.
  •          Data-bind – the joy, and the risks of analytics, where to find them and how to use them.
  •          How can you find, build and retain an audience.
  •          PR in a digital world.
  •          How to “cheat” – tips, tools, shortcuts and tools – where to find them, when to pay for them and why to use them.

Digital approaches to building influence, credibility and profit. 


What will attendees learn / take away from the session? 

Information, tactics and resources to help develop, improve and embed digital to include:

  •          Digital Strategy planning canvas.
  •          Digital Behaviours Charter.
  •          Social Platform infographics.
  •          Key Tools List.
  •          Best practice examples and ideas.

Participants will also be introduced to peer-to-peer learning and support techniques and will have unlimited email Q&A support for three months following the workshop

Bio of Deliverer

Isla Wilson is the founder and director of Ruby Star Associates who are a dynamic evidence-based consultancy.  They develop approaches, products and services that directly respond to the needs of SME businesses across a range of sectors. 

They recognise that todays customers and businesses owners are smart and well informed therefore one of their biggest differentiators is how much they invest in keeping up to date with the latest research working closely with a number of universities and academics, collaborating on research programmes and also undertaking their own research to ensure their services including masterclasses like this are up to date and current.

Isla has herself has won Professional Services Provider of the Year Enterprise Visions Awards 2012, Trainer and Coach of the Year, Enterprise Vision Award 2012, Awarded Expert in Field, Champion of Mumpreneurs, Founder of multi-award winning Ruby Star Associates. Voted one of Top 100 Business Mums, Ambassador for Business Mums on behalf of mumsclub. Shortlisted as "Mover and Shaker of the Year" and "Small Business Coach of the Year" in 2013 by the Association of Professional Coaches, Trainers and Consultants.

Isla’s key skills include innovation, organisational growth, strategy development and digital marketing.

Her extensive experience covers:

  •          Founder of Ruby Star Associates- The Ooomph Tank
  •          Non-executive Director of Lancashire Care NHS Foundation Trust and Progress Housing Group.
  •          Previous Non-executive Director of Dallas Matthews Ltd – Niche digital marketing agency.
  •           TEDx Speaker on innovation




8.00 – 8.30

Arrival, refreshments, networking

8.30 – 9.00

Introductions and overview of session

9.00 – 9.30

Welcome to the party – unwritten rules of digital communication

9.30 – 10.30

What you need to know and where to find it

10.30 – 11.15

Developing a digital marketing strategy

11.15 – 12.00

Open questions and answers, actions and ongoing support plan

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