How tech has changed the face of PR and marketing
Date: 23rd March 2017
Location: KPMG, 1 St Peter's Square, Manchester, Greater Manchester, M2 3AE
Time: 7:30am - 9:30am
Theme: Digital & Technology
Sorry this event has already taken place - please see our forthcoming events list
Technology has changed few sectors as much as the world of PR and marketing. Traditional platforms like press releases, print and billboard advertising and brochures have been transformed by the internet.
Today you’re much more likely to hear phrases like SEO, pay-per-click advertising and social media engagement as audiences migrate away from print and even TV to electronic devices.
The battleground now is for content and the weapons of choice are smartphones, tablets and laptops. Technology is the catalyst for sparking interaction between clients and their companies.
BusinessCloud will be bringing together some of the region’s biggest and best known PR and marketing specialists to find out how technology has changed the art of storytelling and raised the expectation of their clients.
Sandy Lindsay MBE, chair, Tangerine & The Juice Academy
Jon Hunter, search director, every1
Claire Tennant, managing director, MC2
Lisa Morton, MD, Roland Dransfield
Ben Martin, creative director, Peppermint Soda
Anna Heyes, Managing Director, Active Profile
- Lyndon Nicholson, founder, Buffalo 7
- Paul Newman, director of communications, The Peel Group
- Katy Broomhead, senior PR manager, KPMG
- Jo Leah, ex managing director, Weber Shandwick