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Market Research Masterclass February

Date: 8th February 2017
Location: Central Manchester
Time: 10:00am - 4:00pm
Theme: Business Strategy, Open new markets & Export, Start a business

Sorry this event has already taken place - please see our forthcoming events list

This Masterclass is for those who are new or have some experience of researching a market to launch a new business or product and to then put this into action. The first highly interactive day will give you the knowledge and skills you need to then go out and do this.

  • Starting point – your product and/or business – what do you need to know and why?
  • SWOT analysis
  • PESTLE analysis
  • Primary research methods
  • Secondary research data and how to find it
  • Using data to inform decision making
  • Competitor analysis
  • Test trading
  • Using information gathered and collated to inform the business plan

Day two of the Masterclass is all about putting what you have learnt into practice by utilising the resources available through the internet and undertaking hands-on market research into your business idea.


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