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Marketing and Sales Workshop

Date: 7th May 2015
Location: Academy Room 6, Churchgate House, 56 Oxford Street, Manchester, M1 6EU
Time: 9:00am - 4:00pm
Theme: Leadership & Mentoring, People, Skills & Talent

Sorry this event has already taken place - please see our forthcoming events list

Marketing (9:30am-12:30pm)

 Making a brilliant product or delivering a high quality service is just one half of the challenge to ensure a new business grows - finding customers is the other vital task. Without new customers there is no business. This half day workshop will introduce practical tools and core concepts in marketing for new businesses. The session will allow attendees to raise any issues and questions they may have about marketing.

Sales (1pm-4pm)

Profitable sales are the lifeblood of any business. Long gone are the days of combative sales and we have entered into a world where the customer is better informed than ever before. Despite rapid growth in channels to market, the sales process itself has remained relatively unchanged. This master class will help business owners understand the art of selling and the key foundations of sales success.

Topics covered.

  • What are you selling? Defining your business/product or service
  • Who should be selling?
  • Background psychology and principles of selling
  • The sales cycle
  • Sales strategy v marketing strategy
  • Sales analysis for your business

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