Maginus specialises in omnichannel technology solutions to help retailers and distributors to stay ahead of their competitors. From high-street retailers to wholesale distributors, online-only retailers, catalogue and mail-order companies, the business is renowned for its solution-driven approach.
Established in 1972, the business employs 89 people at its headquarters in Manchester.
Maginus wished to maintain its status as one of the UK’s premier solution providers within the retail and fulfilment sector.
However, it can be tough at the top. The business realised that the market in the UK was becoming more and more competitive with new entrants and the trend of increasingly demanding customers.
The team at Maginus knew that to stay ahead of the chasing pack they would have to revisit and redefine their core services. This included re-positioning their products in a manner which would not only resonate with their existing customers, but also continue to attract new ones. And to keep scaling at pace, the business concluded it would need to consider market opportunities overseas.
Maginus had already been receiving ongoing support from the Department of International Trade, also part of The Growth Company, as it explored potential overseas markets and market entry methodology – as the business is actively engaged with developing the market in India.
But in January 2017, the business was referred to the Hub’s digital, creative and tech specialists for additional support. One of the Hub’s advisors, Neil McCluskey, performed a SWOT analysis to identify the business priorities short, medium and long-term.
As Neil explains: “I introduced Maginus to Greater Connected − our unique peer-to-peer specialist scale-up programme. We agreed that the programme content was appropriate for the business and would help with the re-alignment of its marketing strategy.
“Maginus is a perfect fit for the Greater Connected programme as they were an established business in the market but realised its market share was beginning to be challenged by smaller, more agile, entrants. The business needed fresh thinking to address this challenge.”
Simon Weeks, CEO of Maginus, adds: “I was aware that the Department of International Trade was supportive of the business community but didn’t know exactly what assistance they could provide to a business like ours. But when I looked into it I was pleasantly surprised!
“I found the Greater Connected programme in particular to be very positive. Not only is it helping businesses but it’s creating a sector-specific community in the North West."
The Hub’s strategic support and guidance has helped Maginus to maintain its position as one of Manchester’s leading e-business companies at a critical time in its evolution. In the past three years, turnover has grown by £1m each year.
Since working with Greater Connected, Maginus has employed two additional sales executives and another member to its marketing team. However this is only the start, as the business plans to double in size over the next three years to a team of well over 100 employees.
Maginus is a now a committed high-quality jobs employer within Manchester and currently an active member of the ongoing Hub’s Greater Connected community.