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People, Skills & Talent

An injection of momentum drives impressive growth for Madison Medical

Overview:

Founded in 2009, Stockport-based Madison Medical Professionals specialise in recruitment for general practices, hospitals, prisons, and other specialist medical services.

The business has enjoyed a successful 18 months, during which time the workforce has doubled with the appointment of new finance and quality managers, and a recruitment consultant.

The business has also been awarded sole supplier status with four major clients and won a two year contract on the National Clinical NHS Framework, supplying professionals to hospitals in all medical clinical disciplines. This work is now underway and puts the company in a strong position to tender for further NHS contracts in the future.

In May 2016 Madison achieved ISO 9001, while also being named Healthcare Company of The Year at the Federation of Small Business Awards, and winning recognition at the Stockport Business Awards.

The challenge:

With an increased turnover, and a growing number of major clients, the company’s management team saw the next step as working on its procedures, particularly around performance management and staff development. They also identified a need to develop the company’s online presence and are keen to work towards the Investors in People (IIP) standard.

The solution:

The company’s new quality manager, Vicki Lord, began working with the Hub’s Workforce Development Service (WFD).

Michael Hayes, WFD advisor, carried out a full diagnostic review of the business in order to develop a package of ‘wrap around’ services to support Madison in their growth planning. This included developing a new mission, vision and values for the company, which will link into new branding and performance management processes.

Key members of the management team have also taken part in a diverse range of Hub masterclasses, ranging from tendering to commercial law.

The support has also put a huge emphasis on the way in which the company markets itself and staff attended other workshops around social media and digital marketing.

Madison were also supported by the Manchester Growth Company’s organisational and people development specialists, IDG, which included a masterclass focussed on rebranding and reviewing the company’s website.

“The support has proved absolutely invaluable,” explains Vicki. “It’s given the whole business a boost and has ensured that we’re in an excellent position to push on with our growth plans, and keep developing the level of service we can offer to clients and individual candidates.

“Our aim is to become the sole supplier for medical recruitment across the North West – it’s an ambitious goal but an achievable one, too.”

Turnover is now expected to rise from £3.28m to £4m in 2017, while the company also hopes to take on at least two new members of staff.

Hub business advisor Michael Hayes adds: “It’s been a whirlwind 18 months for the business but they were quick to realise that to make the most of their growing reputation, they needed to make sure that key members of the team had the necessary skills, and that the business as a whole had the right branding and digital presence.

“The Hub has been able to help with this and develop a relationship with the business that looks set to continue.”

Next up is the start of a new project with the Hub’s digital experts to develop a digital marketing strategy, and through the Hub’s new Life Sciences programme, Madison are set to explore other opportunities to develop contracts with the NHS. Mentoring and additional support around IIP are also on the agenda.

Geoff Weatherilt, Madison Medical Professionals Managing Director, said: “Working with the Business Growth Hub has been instrumental to the growth and development of our business during 2016.

“We very much look forward to continuing this relationship in 2017.”

 

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