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Northern Powerhouse European Union
Business Strategy

Bedrock lays the foundations for success

An innovative business that brings brands together for mutual benefits receives strategic support that leads to new, high-profile client wins.

The Overview

Manchester-based business Bedrock creates imaginative tie-ups which engage customers and add value for the partners by giving them a cost-effective route to new markets and new customers.

The concept was developed by managing director Mike Havard and is also designed to help companies transform the way they interact with their customers. For instance, Bedrock recently brought together The Beano and DFDS Seaways to create a special print edition which saw 120,000 copies of the famous comic distributed on all four of DFDS Seaways routes to continental Europe.

The Challenge

Mike was keen to refine the business’s proposition and business model to ensure it was best set up for growth. In order to better understand how to position the business in the market, he was looking for a sounding-board for his ideas.

Mike also wanted to find out more about the cost-effective support and training the Hub offers.

The Solution

Business Growth Hub advisor Anthony Boe undertook a review of the business and immediately set about helping Mike improve the company website by putting him in touch with two digital companies that had already benefited from the Hub’s support, EKO4 and Nothing But Epic.

Anthony’s work also focused on the company’s USPs and how Mike could differentiate the service he offered from other businesses.

“Bedrock has some excellent stories to tell, and has worked with some instantly recognisable and very well thought of clients,” he explains. “They needed to get the story out, and one of the best ways to do this is using case studies on their website.”

Mike has also enjoyed access to new networking opportunities and began exploring possible links with the charity sector. He has also taken part in training sessions around sales, pitching and taking new products to market.

The company has gone from strength-to-strength, signing new partnership agreements with a host of household names. These include Bannatyne Health, for which Bedrock has developed a string of membership benefits with other High Street names, including Sainsbury’s, Caffé Nero and Halfords.


Mike has also started working with high-end cruise company Celebrity Cruises, developing a strategy to approach peer brands which has seen new link ups with health resort operator Champneys, luxury online department store The Hut, and the premium hotel chain QHotels.

“Working with the Hub has helped us to create a real ‘shop window’ on what we do,” says Mike. “The new website, the content and the case studies have all played their role in helping us to win a string of new, top level clients."

Anthony adds: “Mike has made remarkable progress in developing his proposition and is now working with some fantastic brands to which he’s adding exceptional value.

“Bedrock’s success is a great example of how entrepreneurs with a great idea can quickly scale-up their business operations with a little advice and support. I look forward to seeing the business go from strength to strength.

“Since Mike received our help, we launched our new Spark2Scale support programme which aims to tackle many of the barriers faced by local SMEs who are keen to grow but who often lack the experience or confidence to take their businesses forward.”


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