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People, Skills & Talent

GM Good Employment Charter - Making employment work for everyone

For many people, modern work isn’t working. Record high employment figures conceal major deficiencies in the quality of work people are doing. In an increasingly difficult and insecure UK labour market, poverty rates have risen for every type of working family – with one in eight workers across the country now living in poverty.



The Greater Manchester Independent Prosperity Review, launched earlier this year, found that wages have fallen by 6.6% in real terms between 2006 and 2016 for the average worker in the city-region, in a labour market which has seen a rise in unstable and low-paid work.

This can’t be right. We need to be offering employees secure, fulfilling and well-paid work that prevents them from falling into poverty in the first place, and that means that our businesses grow and succeed based on the skills and engagement of their staff.

That’s why in Greater Manchester we’re doing things differently. We’re working with employers and employees in all sectors, trade unions, representative organisations and other key stakeholders to develop a Good Employment Charter.

Through two consultations and a broader co-design process involving a wide range of stakeholders, we’ve developed a list of seven employment characteristics which define good employment:

  • Security of work
  • Flexible work
  • Payment of a real living wage
  • Excellent people management
  • A productive & healthy workplace
  • Excellent recruitment practices and progression
  • Workplace engagement and voice

Taking the Charter forward into implementation, we want to support employers on a journey towards best practice in each of these fields. It’s our mission to demonstrate the positive impact that better employment standards can have on employee welfare and business performance alike. The Charter has been developed with a tiered approach to help support and encourage employers to share excellent practice, access support to progress to higher standards, and help them become more successful as a result.

The Charter model has now been agreed by the Combined Authority and, working with partners, we are beginning the process of putting the Charter into action. Already, it has been highlighted by the recent Greater Manchester Independent Prosperity Review as an important element in supporting business to increase economic growth and pay in the city-region.

The Charter Supporters’ Network will be launched in July. Employers from across the private, public and community and voluntary sectors will be able to sign up then and access a number of resources and networks to help drive up employment standards. Also in July, a representative pilot group of employers from across Greater Manchester will work with the Charter Implementation Unit (hosted by the Growth Company), on developing membership standards appropriate for employers of various sizes across all sectors. Any employer who would like more information on the Charter, or who would like to take part in the pilot process should contact Ian MacArthur at


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Colin Brew

Colin Brew, Director of Relationships and Place

Colin heads up GC Business Growth Hub’s strategic engagement with public and private sector partners, ensuring the Hub remains embedded within the Greater Manchester social and economic landscape

He leads on stakeholder engagement to ensure return on investment and to identify new service opportunities.  

Colin’s 25-year background in financial services and business support has seen him develop a robust knowledge of the needs of small and medium businesses.  

Following a successful decade running the West Cheshire and North Wales Chamber of Commerce, Colin is well connected in business circles. Having also spent time working for a small charity, Colin also brings a knowledge of the needs of enterprises within the third sector.