Date: 12th July 2017
Location: Workplace, Churchgate House, 56 Oxford St, M1 6EU
Time: 9:00am - 4:30pm
Theme: Digital & Technology
With around 2.3 million searches per second , Google is without a doubt a fundamental element in ensuring your online presence is relevant, reaching your target audience and your business is ahead of your competitors.
From exposing some of the myths and jargon around AdWords which can help to avoid costly mistakes to understanding the key elements to drive traffic to your site, the session will give you the tools and knowledge to make the most of Google Adwords and ultimately give your business a boost.
You will have the opportunity to create your own AdWord campaign, giving you the tools needed to maximise your return on investment, whether this is managed in house or outsourced.
This is a practical workshop and you will need to bring a laptop to the session
Benefits of attending:
Upon completion of this course, you will have an understanding of:
- Setting up Marketing Strategy and Business Goals
- How to get traffic to your website
- Defining the Target audience
- Creating Adwords Account
- Jargon Explained
- Creating successful AdWord campaign
- Keyword Selection and Match Types
- Successful ad copy creation
- How to choose a suitable landing page for your ads
- Ad extensions
- Quality Score
- Basic account optimisation techniques
- Introduction to AdWords Editor