How tech has changed the face of PR and marketing

Technology has changed few sectors as much as the world of PR and marketing. Traditional platforms like press releases, print and billboard advertising and brochures have been transformed by the internet.

Today you’re much more likely to hear phrases like SEO, pay-per-click advertising and social media engagement as audiences migrate away from print and even TV to electronic devices.

The battleground now is for content and the weapons of choice are smartphones, tablets and laptops. Technology is the catalyst for sparking interaction between clients and their companies.

BusinessCloud will be bringing together some of the region’s biggest and best known PR and marketing specialists to find out how technology has changed the art of storytelling and raised the expectation of their clients.

Confirmed speakers 

  

Sandy Lindsay MBE, chair, Tangerine & The Juice Academy

Jon Hunter, search director, every1

Claire Tennant, managing director, MC2

Lisa Morton, MD, Roland Dransfield

Ben Martin, creative director, Peppermint Soda

Anna Heyes, Managing Director, Active Profile 

Also confirmed: 

• Lyndon Nicholson, founder, Buffalo 7
• Paul Newman, director of communications, The Peel Group
• Katy Broomhead, senior PR manager, KPMG
• Jo Leah, ex managing director, Weber Shandwick

Where is it?