Esther Marie Photography is an award winning photographer who is making her name with stunning animal photography specialising in equine and dog photography.
After many years as a social photographer, a change of direction would allow Esther to stand out from the crowd, by specialising in her passion for animal photography and become nationally renowned for her fine art approach and capturing the connection between owners and their animals.
Strategic planning and budgeting was required in order to build the brand and position herself in front of a specific client base.
Esther was recommended to the Business Growth Hub by a friend and began working with Growth Start-Up Advisor, Peter Newton.
“As with so many new businesses we work with, the overall idea is fantastic, what’s lacking is the general knowledge about running a business, and that’s where we come in,” explains Peter.
“The key support we gave Esther was preparing a thorough business plan, with some tight financial forecasts in it, that helped her successfully secure a start-up loan. She’s used this to buy new equipment as well as market the business.”
Esther has concentrated on her strengths and is now commissioned by clients across the UK and some of the animal industries most recognised commercial brands.
“When you first set up as a business it can be really daunting but working with the Hub has given me the confidence to really go for it,” says Esther.
“There are always lots of little questions that keep cropping up about some aspect of the business and to be able to ask for Peter’s advice – and get such quick responses – has been invaluable.”
“When you first set up as a business it can be really daunting but working with the Hub has given me the confidence to really go for it.”