Founded over 50 years ago, HCS Cleaning Services provides cleaning services to the commercial and corporate sectors. The Bolton-based business uses specialist techniques such as abseiling and cradles to clean a wide-range of buildings including sports stadiums, hotels, and high-rise office blocks.
The company’s directors were keen to find new ways of developing leads and winning contracts to help keep the business growing, while also improving its online presence.
HCS account director Josh Hulstone made contact with Business Growth Hub adviser Jonathan Crabtree. Jonathan worked with the company to identify their growth challenges and identified a Hub masterclass on tendering for new contracts, he also linked the business to a network of key contacts and a purchasing consortium.
Additionally, digital growth adviser Doug Tracey worked with the team to improve the business’ digital marketing strategy.
Since working with the Hub, the business has secured several lucrative new commercial contracts, including ongoing work with the NHS and Premier Inn. Additionally it has won two high profile city centre developments: No.1 Deansgate, the luxury apartment development, and XYZ Building, which is set to become one of Spinningfield’s landmark structures.
Digital support also resulted in the company’s website moving from page six to page one of Google search results.
Further growth is forecast, with turnover set to rise up to 90 per cent in the next 12 months. And the business is continuing to work with the Hub’s access to finance team to find the funding it needs for new equipment, vehicles and to recruit specialist abseil cleaning staff to support its sustainable growth.
Scott Horan, the company’s operations director, explains:“As a result of the Hub’s practical advice and sound knowledge, we now operate under a robust marketing strategy and boosted digital presence, which has allowed us to grow sustainably and create and secure employment.
“We have gained a lot from this experience, especially in terms of engaging and developing our clientele online, and we have secured excellent contracts and dramatically improved turnover as a result. We now have a solid platform from which to excel, and I look forward to adding to our diverse mix of clients, taking on more staff, and introducing new services with the Hub’s continued support so that we can tackle increasingly demanding projects.”
And Jonathan adds:“HCS’s flexibility of services and ability to take on large projects through its skilled workforce of trained abseilers gives the business an excellent base to expand in this niche sector. Working with the team to support the growth plan, from the initial diagnostic review through to identifying routes to market and delivery, has given HCS the tools to make sure more businesses, developers, and individuals are aware of their services.”
"As a result of the Hub’s practical advice and sound knowledge, we now operate under a robust marketing strategy and boosted digital presence, which has allowed us to grow sustainably and create and secure employment."