ERDF

Case Studies: Fairy Sparkle Cleaning

Overview:

Fairy Sparkle Cleaning is a domestic and commercial cleaning, laundry and dry cleaning business set up by Michele Manson, and based on the High Street in Stalybridge.

The challenge:

“We were struggling with things such as social media and our website,” explains Michele. “These were areas where we had little or no experience, but in this day and age you can’t ignore the importance of the Internet for promoting your business.”

The solution:

Michele began working with Rob Sethna, a digital growth advisor at the Business Growth Hub, and soon two of her employees were training up to take charge of the company’s digital and e-commerce needs.

 

Having attended one of the Hub’s digital masterclasses, they were able to help revamp the company’s website, launch a Facebook page and start a Twitter campaign to help bring in more customers.

 

And since Michele began working with the Hub, the business has more than doubled in size, and now employs 25 people.

 

“The support we've had from the Hub has really helped us grow the business and move on to the next level,” explains Michele.

 

“Working with Rob has given us the know-how and the ideas to bring the business forward and put us in a position where we can start to explore the new opportunities in our commercial markets.”

"Working with Rob has given us the know-how and the ideas to bring the business forward and put us in a position where we can start to explore the new opportunities."

Fairy Sparkle Cleaning
Business Growth Hub

Churchgate House
56 Oxford Street
Manchester
M1 6EU

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