Peter Batchelor of design agency Gabriel Design on why presenting the right image is so important for your business.
It has always been important for businesses to present the best possible image. It is arguably even more important now, as we grow our way out of the economic challenges of the past few years. There are, of course, many elements to business growth; the right products, efficient working practices, research, the best people. However, ultimately, if your customers don’t know what you are doing then it could all be for nothing.
Marketing can be a tricky area for many businesses and also covers a wide range of disciplines. In order to give yourselves the best opportunity for growth it is important to ensure that your message is clear and consistent across all media. It is often unhelpful if the branding for a business differs between various forms of marketing and media. For example if there are visual differences between the website, stationery, marketing materials and signage it can send a confused message to customers.
It is important, as you look to grow your business, that you give thought to the story you are trying to tell and how you would like it to be perceived. Your business and your message should be clear across everything in your marketing mix.
Since we launched 15 years ago it has been vital for us to evolve to meet market and client demand. Most recently we have seen a big growth in mobile ready websites for smartphones and tablets. As roughly a third of all internet traffic is now accessed via mobile devices this has become vital to both our own growth and that of our clients. Mobile ready websites have become very much a must have requirement for businesses today and sit comfortably alongside the more traditional and tested services from simple stationery to e-commerce websites, brochures, exhibition materials and vehicle livery.
Good design is accessible to companies of any size and is often the first thing that people see about you – they often don’t get to shake your hand first, but do check out your website, blog or Twitter page.